Dhoni to take guard as brand ambassador of Indian TerrainDhoni to take guard as brand ambassador of Indian Terrain
Indian Terrain Fashions Ltd, has signed cricketer MS Dhoni as its brand ambassador.
Venky Rajgopal, founder and Chairman, Indian Terrain, told that the agreement with Dhoni is for two years. He said that Dhoni’s inspiring presence, quiet fortitude and power-packed performances on and off the cricketing field, make him the ideal representative of the brand.
Charath Narsimhan, Managing Director, Indian Terrain, said that the association with Dhoni will help the brand strengthen its leadership position in the southern markets and aid expansion in the North and East markets. With this new start, Narsimhan said, “We are looking to refine our offerings under Terrain Jeans and build a unique collection for young Indians.”